“I love altering my consciousness in numerous ways and I am a relatively open-minded and non-judgmental person, but I have always been deeply skeptical of these claims. Does a drink with a dose of turmeric really help you unwind? I’ve long thought that brands that claimed that their drinks not only promoted health but also offered many of the same benefits of alcohol like relaxation and greater social connection were selling a fantasy, but I have always been eager to verify that assertion.”