https://vinepair.com/articles/non-alcoholic-beverage-program-operations/
Illustration by Danielle Grinberg
Beyond accessibility simply being a core tenet of hospitality, non-alcoholic drinks are big business. While spirits sales have been trending downward due to a cluster of factors including GLP-1s, inflation, and greater conversations surrounding alcohol’s health risks, the non-alcoholic drinks sector has been growing steadily in recent years. And my own experience validates this trend as well.