Photo by Matt Martin
“How much of what we consider “good” comes from our perceived notions about what we’re drinking—the branding, the cool people that drink it, the merch—and how much comes from the intrinsic properties of the liquid?”
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Photo by Matt Martin
“How much of what we consider “good” comes from our perceived notions about what we’re drinking—the branding, the cool people that drink it, the merch—and how much comes from the intrinsic properties of the liquid?”