“It was impossible for those who follow the nonalcoholic drinks industry (me) to not wonder if this was an early sign of a zero-proof bubble bursting. What does it mean when the leading retailer in the nonalcoholic category suddenly evaporates? For owners of independent N/A bottle shops, it was not cause for alarm, but Boisson’s sudden closures certainly underscore some of the unique challenges facing a still-fledgling industry.”