It kind of sounds a little nihilistic, but… for me like… I did everything right. You know, the brand was good. The product was delicious. I got the top institutional investor. And I had the background, you know, I had the fancy Ivy League college. I grew up in Greenwich, Connecticut. Like I had every single fucking thing on paper that you should need to have to succeed. And it still wasn't enough.
And so it's kind of like… everything we were taught is wrong. It doesn't actually make any sense. So you might as well do whatever the hell you want. And so it's kind of liberating in a way. Like, it helps to work hard at whatever you do. But there are all these things that you can't control, and a lot of good things are just luck.